Link building is a major component of SEO. A simple analogy to understand the worth of links is to view them as votes. If another website links to yours, it’s basically giving the user an opportunity to leave that website in favour of yours. It makes sense that for somebody to risk losing a visitor Read more
Google published a new SEO Starter Guide which you can download here. Among other things the guide discusses: creating good page titles (Google recommends putting keywords in your titles, as long as you don’t overdo it) improving site structure optimising your internal and external links (by including relevant keywords in the anchor text) using robots.txt Read more
A relatively easy way of acquiring some free links to your website is submitting it to online directories. Directories vary in quality and automated mass-submissions to hundreds of low quality directories usually won’t help your rankings. Submitting your website to a few good quality directories on the other hand is worth the effort. We’ve hand-picked Read more
I (Ben) just completed my exams for Google AdWords Certification, we’re just waiting for the professional status screen to update with the new Google AdWords Certified Partner logo to show up.
Last Friday we talked about how SEO can help you in pay-per-click advertising. What about the other way round? Can PPC influence your SEO in a positive way?
A friend of mine, @ccburns on Twitter, is going travelling around Asia. He leaves very soon and will be doing some very exicited stuff on his journey for months and months – I’m more than a little bit jealous. We caught up at the Brisbane Web Design Meetup group on Thursday evening and got talking Read more