x

Home » Blog

December, 2012

Stacey

Site Relaunch for Air & Water

We are delighted to reveal Air & Water’s newly-designed and built website! Air & Water is a family-owned business specialising in the design and installation of air conditioning, home heating, hot water and solar power systems in Perth. Visit Air & Water’s Site We took time in speaking with owners Julie and Don Curnow to  Read more

Stacey

Stacey’s Predictions for SEO & Web Design in 2013…

The year 2012 has seen major changes for SEOs, with many different updates to Google’s algorithm including Panda, Penguin and EMDs. Google is getting smarter at fighting SEO techniques and will continue to do so in 2013. There has been an increasing emphasis on relying on other sources rather than the website to tell Google  Read more

Stacey

Things We Have Learnt Whilst Moving Office…

We are super excited to have relocated to Murarrie, Brisbane! We have plenty of space and are much closer to the city (just 20 minutes away!) Although the Big Move went really smoothly on the day, thanks to Mini Movers and the two strong lads who helped us move everything from A to B (and  Read more

Stacey

It pays to be Social – Maximise your Network on LinkedIn

  There are over 2,200,000  LinkedIn users in Australia using the channel on average 5 times a week. This means that nearly 10% of the Australian population is building profiles and making business connections on LinkedIn. With so many members on LinkedIn, how do you stand out to people looking at your profile? How should  Read more

Stacey

It pays to be Social – how Twitter can help your brand

Twitter is the perfect marketing tool for companies that want to engage with their customers and improve their brand awareness. You can brand or re-brand your company fairly quickly using Twitter to refine your image and brand message. A few interesting stats (2012): 62% of Fortune 500 companies have an active corporate Twitter account. And,  Read more

Stacey

The Mitt Romney Google Bomb Incident

Having seen the tweet by Rand Fishkin  this morning about the new Googlebomb “complete failure” I couldn’t resist typing it into Google.com image search. And, this is the result… A funny, but very embarrassing search results page dominated by Mitt Romney. So is this another result of Google Bombing? Google Bombing is when a person  Read more

Stacey

Our Outreach Process: The DREAM Model

We have been conducting outreach at Matter Solutions for quite some time. Outreach is probably one of the most white-hat long-term SEO tactics that Google is unlikely to thrash with algo updates-if done correctly. Why? Because it is ethical and gains relevant backlinks to your website. Outreach has evolved over the past years from asking for link  Read more

Stacey

Exact Match Domains Hit by New Google Update

Last week Google’s Head of Spam Matt Cutts tweeted a small algorithm change aimed at adversely affecting low-quality “exact-match” domains in Google’s search results. Matt Cutts then further explained that the algorithm change would affect 0.6% of English-US queries and is unrelated to Panda/Penguin updates. This algo update is no surprise and even comes as  Read more

Stacey

Google Spiders Humour

  This cartoon made us chuckle today at Matter Solutions. Although a few years old the meaning behind it for web design and SEO is clear and still relevant; a website that is all style and no substance will not fare well on Google’s search engine results page. A poorly designed site will lead to  Read more

Stacey

Capt’n Matt Cutts!

We would like to thank Matt Cutts for getting involved in Matter Solutions’  Talk Like a Pirate Day in aid of Childhood Cancer Support. Matt you have won best costume ;)

Categories

Archives