I was just doing a little bit of outreach and something pretty interesting happened. Generally when you do a search, no matter what it is, you are given the web results and if Google thinks you’d benefit from changing to image, news or places search it throws a handful of those results at you and gives you the option to switch. Not this time! I was searching for animal rescue websites with terms such as “animal rehoming,” “animal shelter,” and “dog rehoming,” when it dawned on me that I was getting an awful lot of local listings. I then realised there were only 2 pages of information being shown to me and that I was somehow inside the places search. I then repeated it for “restaurant West End” using the URL bar to perform the search and it again recognised my query as local and automatically changed the results into the Google places.
This is just the result you get from Google places for that search term so it’s not exactly groundbreaking. The real story is that Google automatically sent me here after deducing that I would be better off making that search. About 60 seconds later the same search supplied a normal web search result.