We built a complete Google AdWords campaign for Prochem Australia. The entire campaign focused on three main product areas.
- Carpet Cleaning Machines – Truck Mounted Ones
- Portable Carpet Cleaning Machines, and
- Carpet Cleaning Chemicals
Using the text information supplied our SEO copywriter went through and improved the keyword relevance of the copy and improved the calls to action. This had two major benefits,
- Communicate with human visitors with the words they’ve used to find the ad and the page and use strong testimonials to reinforce the strong Prochem brand.
- Using the right keywords makes the Landing Page more relevant to each individual Advert and Camapign inside Google AdWords, this lowers the cost paid per click (CPC). The result is more clicks for the same money, sometimes as much as 30% more.
With a clear bold enquiry form we’ve seen strong conversions and a few incremental improvements have pushed this conversion rate up over time.
