Phase one of this fixed-priced Search Engine Optimisation project delivered the following…
- Completely addressed all of the major duplicate content issues that prevented their website being indexed by Google effectively
- Gave detailed written instructions to client and their website design to implement structural changes in the website to minimise the hurdles preventing good indexation in the search engines
- Created a wide variety of “low hanging fruit” links from directories and relevant websites.
- Gave basic training and procedural guidelines to the marketing manager to attain links from clients and suppliers.
Our follow up review some months later showed that although traffic had not increased much, only 30% the additional traffic was attributed to really excellent keywords and so has converted into business more than justifying the original investment and prompting the phase two, set to begin in June.
