Hooray! SEOmoz has just released its SEO Toolbar for Chrome.
The toolbar (previously available only for Firefox) is one of a few handy SEO tools we use in our every day work to review website link popularity. You can try out the Firefox edition here.
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I’ve just posted a short article on online marketing strategies. You’ll find a few tips on where to start and where to focus your marketing efforts. There’s also a brief comparison of PPC and SEO, as well as some tips on email marketing and social media marketing.
Read the full article here: How to plan an online marketing strategy
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Lisa Ball asked Matter Solutions to create a professional website for her attraction marketing business called Roam Marketing [click to continue…]
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In this post yesterday I was pretty pleased with myself getting 92% in the Google AdWords Fundamentals Exam over the weekend. The pass rate is pretty high at 85% and some of the questions were a bit tricky, i.e. in some cases there seemed to be two plausible answers.
We thought it might be a good idea for Nemek (Search Engine Optimisation specialist) to have a go. He’s been helping to run the AdWords campaign for Matter Solutions for a while and has kept an eye on AdWords campaigns for clients in the past too. [click to continue…]
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I (Ben) just completed my exams for Google AdWords Certification, we’re just waiting for the professional status screen to update with the new Google AdWords Certified Partner logo to show up. [click to continue…]
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Last Friday we talked about how SEO can help you in pay-per-click advertising. What about the other way round? Can PPC influence your SEO in a positive way? [click to continue…]
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Pay-per-click advertising (PPC) is one of the easiest and quickest ways to get involved in Internet marketing. Google Adwords is definitely the current market leader when it comes to PPC. [click to continue…]
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We’re very excited to announce we’ve prepared a special free web hosting offer for small Australian businesses!
You can find all the details on our Free Hosting Australia website. If you have any questions or would like a free hosting solution for your business website simply contact us!
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We created a simple blog type website to promote our own free hosting service for businesses in Australia. The steps we followed include… [click to continue…]
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Page Authority (PA) and Domain Authority (DA) are two new link related metrics introduced by SEOmoz early this year (in relation to the Open Site Explorer launch).
PA and DA are said to be query-independent link metrics designed to help compare how “strong” or “authoritative” pages/domains are in terms of ranking potential.
We think Linkscape and Open Site Explorer are both great tools and use them in our everyday work but we are careful not to overly rely on other people’s work without taking the time to ensure it is robust and reliable. [click to continue…]
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